About Crani-Yum
Crani-Yum is a Fremont, Nebraska-based nootropic energy drink brand founded by Brett Claussen and Jamie Stark, two retail nutrition operators and gym owners with more than two decades of combined experience in the supplement retail world. The brand's pitch is simple: a 16oz energy drink that keeps the energy smooth, keeps the label more functional than a standard RTD, and keeps the flavors bold enough to make the can worth reaching for again.
The core formula is built around a lower-stim 150mg caffeine dose from natural sources, then layered with several focus-supporting nootropics: 400mg Alpha-GPC, 300mg Lion's Mane, and 200mg L-Theanine. Crani-Yum also emphasizes zero sugar, zero artificial colors, natural flavors, and functional supporting ingredients like ginseng and inositol. That puts the brand in a slightly different lane from the 200-300mg caffeine energy drinks that dominate the category: enough caffeine to move, but not so much that the rest of the formula becomes an afterthought.
Flavor is a major part of the Crani-Yum identity. The founders specifically call out dynamic, consumer-friendly flavors as a requirement, and the brand has leaned into colorful, candy-like profiles while keeping the drink positioned as a smarter energy option. Its limited Unicorn Candy collaboration with Phat Muscle Project continues that strategy, borrowing one of Phat Muscle's most recognizable pre-workout flavor identities and turning it into a ready-to-drink nootropic energy format.
