3D Energy

3D Energy is a fitness-culture energy drink brand founded by Christian Guzman -- creator of Alphalete Athletics and one of the more prominent fitness YouTubers of the last decade. The brand launched on the back of Guzman's community, built a following through bold flavor work and a clean label philosophy, and has been through more than a few growing pains along the way.

The Story

3D didn't have a smooth runway with its launch through Congo Brands. By Guzman's own account, the brand spent roughly three to four years in limbo: no meaningful product movement, no clear path forward. The 2025 reformulation been in the works isn't just a packaging refresh. Guzman flew out to the flavor house in person to break the back-and-forth cycle, locked in seven confirmed flavors in a single day, and made two significant formula decisions: pulling artificial color dyes and simplifying the ingredient deck across the board.

His take on the result: "Taking out the ingredients that we did, taking out the color dye, it's making all of the product across the board just taste so much cleaner. It's fully clear. It sits better. It doesn't sit in your stomach."

That's the pitch. Cleaner formula, better flavor, no fluff.

What They Make

3D Energy makes zero-sugar energy drinks with a straightforward formula -- no overloaded stack trying to justify a premium price. The revamped lineup is being built around flavor-first development, with the first five SKUs targeting a May launch and additional flavors confirmed beyond that.

Distribution has included Vitamin Shoppe, and the brand has always skewed toward the fitness consumer who wants something that tastes good without a label that requires a chemistry background to parse.

Who It's For

3D Energy is built for the fitness-adjacent consumer who followed Guzman's trajectory and wants a straightforward Enny that doesn't overcomplicate things. The 2025 reformulation gives the brand a genuine reason to re-enter the conversation -- cleaner formula, better taste, and a founder who's clearly back in the driver's seat.