AI Energy

AI Energy is Jack Owoc's return to the category he arguably invented, the same founder behind VPX and Bang Energy, now building a nootropic energy drink around dopamine instead of pure stimulant load. The brand launched as Ai Energy in late 2024 and has since evolved into its current flagship, Ai UltraDopa.

The positioning is aggressively nootropic. Where Bang built its identity on Super Creatine and blunt stimulant energy, AI Energy leads with brain chemistry. The original formula centered on 200mg of CDP citicoline alongside tyrosine, L-theanine, and huperzine-A, marketed as focus-and-memory support wrapped around a zero-sugar, zero-calorie base. That formula has since been reworked. The current UltraDopa line swapped in a larger NeuroSync blend built around Cognizin citicoline (a patented, research-backed form from Kyowa Hakko) alongside N-Acetyl L-Tyrosine and 225mg of synthetic caffeine anhydrous, all pointed at four neurotransmitters: dopamine, epinephrine, norepinephrine, and acetylcholine. Dopamine gets top billing, which is where the "UltraDopa" name comes from.

The cans back up the ingredient-forward pitch with format choices too: a 12-ounce size that cuts packaging material versus a standard 16-ounce can, plus a label free of sugar, calories, carbs, artificial colors, and alpha-GPC. Owoc has been vocal about choosing synthetic caffeine over natural extracts and citicoline over alpha-GPC, framing both as deliberate formulation calls rather than cost-driven shortcuts.

Flavor-wise, the lineup keeps expanding, with releases like Dopa Cola and Peach Pulse showing the brand isn't sitting still on its shelf presence. Marketing leans hard into Owoc's personal brand, including AI-generated video content that's as much a talking point as the formula itself.

This is a brand for people who want their energy drink to double as a nootropic stack, and who trust Owoc's track record enough to follow him into a new category he's betting will be as big as the one he built before.