GORGIE

GORGIE is a women-first functional beverage brand building energy drinks and protein-energy beverages with input from its own community. The brand describes itself as built by women, for everyone, and says its community of followers and friends has helped choose flavors, names, and even event locations since day one, both online and at in-person gatherings.

The core energy drink lineup runs on 150mg of caffeine from green tea per can, paired with L-theanine, along with biotin, B6, and B12. Each can carries zero grams of sugar. The formula keeps the ingredient list short and label-legible, and the brand's original energy drinks are positioned as vegan and gluten-free. Flavors lean into nostalgic profiles like tropical punch, peach tea, and watermelon, aiming for a familiar taste alongside the functional stack.

Beyond the original lineup, GORGIE has expanded into protein-energy beverages, broadening the brand's footprint in the functional RTD space. The protein-energy line is formulated differently from the original cans and isn't positioned as vegan.

GORGIE's identity is built as much around its community as its formula. The brand frames itself as a crowdsourced project, with its audience shaping product decisions rather than just consuming a finished lineup handed down from a boardroom.

This is a brand for consumers who want their energy drink choices, and the brand behind them, to feel participatory rather than passive. GORGIE sits at the intersection of functional energy and community-driven brand building, aimed at shoppers who care as much about who makes their drink as what's in the can.