Jetty

Jetty makes flavored electrolyte mix in tear-open packets. The brand sells under the line "Literally Everyday Hydration," and it's aimed at people who want a hydration habit, not a post-workout rescue.

The Formula Pitch

Each 15g packet is labeled as a flavored electrolyte mix with added prebiotics. The label lists 100mg sodium, 100mg magnesium, 310mg potassium, and 6g sugar. Potassium leads the panel, and the magnesium dose is high for a mix pitched at everyday drinking. The prebiotics add a gut-friendly angle that most electrolyte powders skip.

The packet format is the other hook. A box holds 14 packets, and the packaging tells you to "tear here to become your most hydrated self." It's built to live in a bag, desk drawer, or gym locker, and it mixes into a water bottle with no scoop or tub.

The Lineup

Jetty runs five flavors: Fruit Punch, White Cherry, Watermelon, Orange Mango, and Black Raspberry. They lean on familiar candy-aisle and fruit-stand flavors, not the citrus-and-salt profiles that dominate this category. Each is sold as its own box, and the brand also offers two variety packs, Real Life Hydration and Obsessively Hydrated, for people who'd rather sample before committing.

Brand Energy

The design is loud and a little playful, with a bold wordmark and merch like branded keychains. That puts Jetty closer to a lifestyle snack brand than a clinical sports-nutrition label. It's competing in a crowded electrolyte space, and it's standing out through flavor, packet convenience, and personality.

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Jetty is for everyday drinkers who want a flavorful electrolyte mix with a magnesium and potassium emphasis and who care that the packaging looks good in their gym bag.