Joggy

Ty Haney spent her Outdoor Voices years running on daily Red Bull, and the crash that followed it eventually became the whole reason Joggy exists. She built the brand around a simple swap: organic energy that doesn't leave you feeling worse a few hours later. Joggy is USDA Organic, woman-owned, and sold direct at getjoggy.com and on Amazon.

Each 8.4oz can carries 150mg of natural caffeine from AmaTea Max, Applied Food Sciences' branded organic guayusa extract, paired with L-theanine from green tea. There's organic juice in the mix and no added sugar. Joggy's own marketing leans hard on "no jitters, no crash." The tagline sums up the pitch directly: tastes like juice, feels like focus.

Joggy launched with Cherry Lime, Solar Mango, and Pineapple Crush, flavor names that lean into the juice framing rather than typical energy drink flavor language.

This is a brand built for someone who wants the alertness without the vibe of a traditional energy drink can, someone more likely to reach for something that reads as a juice than as a supplement. Joggy sits in the organic, better-for-you corner of the energy category, competing less on stimulant strength and more on ingredient story and daily drinkability.