Lost and Found

The tagline reads "Once Wuz Lost, Now Am Found" -- a deliberate misspelling of the most famous line from Amazing Grace. If you're going to borrow from a 250-year-old hymn to market your energy drink, at least have a brand identity to back it up. Lost & Found does.

Lost & Found Energy launched in 2022 from the same team behind Primeval Labs, a Texas-based sports supplement brand with a solid reputation in the pre-workout space. Cooper Clegg serves as COO of both operations, and the brands share distribution infrastructure, a YouTube channel, and retail presence through Vitamin Shoppe. That said, Lost & Found operates on its own -- its own DTC storefront, its own social handles (@found.energy on Instagram, @FOUND.ENERGY on TikTok), its own product identity.

The core pitch is clean: zero sugar, no artificial colors, 10 calories, and 150mg of caffeine in a 16oz can. That puts it comfortably in the moderate-stim zone -- enough for a practical everyday Enny without tipping into high-stim territory. Taurine at 1g rounds out the formula. Straightforward, nothing unusual, which turns out to be a feature.

The Brand Story

The first three flavors -- Cherry Lemonade, Glacier Burst, and Blue Rush -- dropped in mid-2022 and generated genuine early buzz. The consensus was that Lost & Found delivered something the space was quietly missing: an accessible 150mg can that actually backed up its flavor marketing. Early coverage was strong, with multiple outlets calling the flavor fullness a real differentiator.

By late 2022, a Grape Fizz exclusive had landed at Vitamin Shoppe as the brand pushed into retail. In 2023, Lost & Found made a meaningful product update, removing artificial colors entirely and switching to cans printed directly onto aluminum for improved recyclability. It's the kind of quiet-but-real improvement that doesn't get a big press release but matters to the audience the brand is trying to reach.

The Lineup

The core line sits at 150mg of caffeine per 16oz can and currently spans more than a dozen flavors: Cherry Lemonade, Glacier Burst, Blue Rush, Orange Splash, Grape Fizz, Cream Soda, Root Beer, Watermelon Candy, Strawberry Pop, Cotton Candy, Raspberry Mango Banana, and Jamaica Agua Fresca. The naming strategy is intentional -- these aren't athletic performance names or vague tropical plays, they're candy and nostalgia references. That flavor-first identity is the brand's signature move.

Starting in late 2025, Lost & Found introduced a high-stim sub-line running at 300mg caffeine -- double the core lineup. Sour Gummy Bear arrived in December 2025, followed by Lemon Lime in January 2026. Both keep the same zero-sugar, no-artificial-color profile as the standard line, with the caffeine doing the heavy lifting.

In spring 2026, the brand stepped outside the RTD can with Lost & Found Loaded Waters, a powder stick-pack combining 100mg caffeine, 200mg L-theanine, 2g tyrosine, 1g taurine, and CognatiQ for focus. It's the brand's first powder product and a clear signal that the ambitions go beyond the can.

Bevlab Coverage

This page collects Bevlab's ongoing coverage of Lost & Found Energy -- product launches, flavor drops, formula updates, and broader brand news as it develops.