Prés

Prés (pronounced "prez," short for Protein + Espresso) is a ready-to-drink protein coffee brand built on a simple premise: real cold brew that happens to deliver 20g of complete protein per bottle. This isn't a protein shake with coffee flavoring bolted on. It's cold brew first, engineered to drink light and clean rather than thick and milky like the shakes crowding this category.

The formula leans on a blend of casein and whey, combined in the same ratios found in whole dairy, giving a complete amino acid profile, BCAAs, and naturally occurring electrolytes like potassium and calcium. Each bottle carries 120mg of caffeine (roughly 1.2 cups of cold brew) alongside just 1g of sugar and around 100 calories. The brand skips artificial sweeteners and carrageenan, and the lineup is gluten-free, soy-free, and certified Kosher by OU.

Positioning-wise, Prés is chasing the person who wants function without the wellness theater: no loud claims, no performance-athlete posturing, no shakes rattling around a gym bag. The brand talks about "moving" through airports, meetings, workouts, and early mornings rather than optimizing every macro. It's aimed at the space between a coffee run and a protein shake, for people who want steady energy and satiety without carrying two separate products.

Prés ships shelf-stable, so it doesn't demand refrigeration until after opening, which fits the brand's whole pitch: something you can grab on the way out the door, not something that requires planning around a cooler.

This is a brand for the coffee-first crowd who wants protein along for the ride, not the other way around. Prés sits at the calmer, cleaner-label end of the protein-coffee shelf, competing less on hype and more on formula discipline.