RYSE

RYSE Supps started in November 2017 with two pre-workout flavors and a warehouse in Frisco, Texas. Less than a decade later, it's one of the louder names in performance nutrition -- in every Walmart, GNC, Target, and convenience chain worth counting, with a collab catalog that reads like a nostalgia store inventory.

Founded and still led by Nic Stella, who came up as a Division II collegiate wrestler before building his way through digital marketing and fitness accessories brands, RYSE is independent and Texas-based. Famed bodybuilder and creator Noel Deyzel joined as a co-owner and the brand's most visible face around 2021, a move that accelerated RYSE's footprint on TikTok and YouTube well past what the typical supplement brand reaches.

The brand's formula has been straightforward from the start: clinically-dosed, transparent labels, patented ingredients where it matters, and a flavor strategy that doesn't try to invent something new when it can license the real thing instead.

The Collab Machine

This is the thing about RYSE: the collabs aren't marketing stunts bolted onto a forgettable product. They're the product identity. Licensing deals with Kool-Aid, SunnyD, Ring Pop, Country Time, Sour Punch, Skippy Peanut Butter, Little Debbie, Moon Pie, and Jet-Puffed Marshmallow have given the brand a flavor library no house-invented name could replicate. When something actually tastes like a Cosmic Brownie or a Ring Pop Cherry, people notice -- and they tell people.

That strategy runs through every product tier: pre-workouts, protein powders, BCAAs, and the energy drink line. RYSE has built its retail presence substantially on the collab angle, and it's worked well enough that licensed flavors now drive a meaningful share of its shelf real estate at major national accounts.

The Lineup

• RYSE Fuel is the flagship Enny -- a 16 fl oz zero-sugar, zero-calorie can with 200mg of natural caffeine, 500mg taurine, and 500mg choline bitartrate for a nootropic tilt that most energy drinks skip. The formula is simple but deliberate: enough caffeine to be a real energy drink, with the choline addition giving it a focus angle that plays well for gym-goers and anyone who actually reads what they're drinking.

  

• RYSE Energy Drink (12 fl oz) launched in 2025 as a separate, slimmer format aimed at the functional wellness crowd. At 150mg of natural caffeine, 8 grams of whey isolate protein, and 1 gram of prebiotics, it's less of a workout can and more of a daily driver -- still built around licensed flavors from Kool-Aid, SunnyD, and Country Time.

• RYSE Loaded Protein is the supplement anchor that's been in the lineup since the early months of the brand. It's a whey isolate-forward protein powder sitting around 25g of protein and 130 calories per serving, and it's the product that first validated the collab flavor approach at scale. Skippy Peanut Butter and Little Debbie Cosmic Brownies moved units in a way that generic chocolate and vanilla couldn't.

• RYSE Loaded Pre is the high-stim pre-workout -- 300mg caffeine anhydrous plus 120mg ZumXR extended-release caffeine for a sustained curve, with citrulline and beta-alanine at clinically relevant doses. It's the brand's performance anchor in the supplement space.

RYSE is stocked across GNC, Vitamin Shoppe, Walmart, Target, and a dense network of convenience and gas station chains including Buc-ee's, QuikTrip, and Circle K. The energy drink line is the official drink of the Dallas Mavericks, Dallas Stars, and Buffalo Sabres.

Bevlab Coverage

This page collects Bevlab's reviews, product explainers, news, and updates on RYSE Supps and its growing beverage lineup. Product pages and coverage are listed below.