VKTRY

VKTRY Protein makes a single-serve protein shot built for people who don't have time for a shaker bottle. The pitch is simple: 23 grams of protein in a 3.3oz shot you can drink in about 5 seconds, aimed at athletes and gym-goers who want their post-workout protein without the bulk, the bloat, or the chew.

The brand comes from Brad Pyatt, a former NFL player (Colts, Dolphins) who's spent nearly two decades building sports nutrition companies. He founded MusclePharm in 2008 and ran it through its biggest growth years before later launching TRUBAR and IQ Pouch, with more recent work tied to Inno Supps. VKTRY is Pyatt going back to the format that made his name: athlete-first protein, built lean and functional rather than loaded with filler.

The formula leans on Beta-Lactoglobulin (BLG) whey isolate, which the brand says delivers 45% more leucine than standard whey and absorbs faster, positioning the shot as a recovery tool rather than a meal replacement. It's rounded out with a full essential amino acid profile, added BCAAs, and collagen peptides for joint and connective tissue support. At 100 calories and 0g sugar in the Citrus Edge flavor, it's built to be a quick add-on, not a shake substitute.

VKTRY's whole positioning runs against the RTD shake and protein bar aisle. Where those formats ask for 90 seconds to three minutes and a full stomach's worth of commitment, VKTRY is betting athletes will take a 5-second shot instead. It's a bet on convenience over volume, and on Pyatt's sports nutrition credibility to get it in front of the training crowd first.

This is a brand for people who want protein between reps, not protein as a meal. If you're already stacking supplements and don't want another shaker in your bag, VKTRY is built for that gap.