VKTRY Protein Shot

The VKTRY Protein Shot is trying to solve a problem most protein products don't even acknowledge: nobody actually wants to shake, blend, or chew their way to a macro goal. VKTRY's answer is a 3.38 fl oz bottle that packs 23 grams of protein and zero grams of sugar into something you can drink in about five seconds, no shaker cup required.

The brand comes from Brad Pyatt, a former NFL wide receiver who played for the Indianapolis Colts and Miami Dolphins before pivoting into supplements. Pyatt founded MusclePharm in 2008 and ran it through its biggest growth years, building it into one of the sports nutrition industry's most recognizable performance brands before stepping away from the CEO and board roles in 2016. He didn't stay out of the category long. He later built TRUBAR into a plant-based bar brand and launched IQ Pouch, a nootropic pouch line. VKTRY Protein is his return to athlete-focused sports nutrition, and the shot format is a pretty different bet than the shaker-cup category he helped build the first time around. The product started showing up nationwide at GNC in 2026, which is a fast and notable distribution win for a brand this new.

VKTRY Protein Shot Nutrition Facts

Per 3.38 fl oz (100mL) bottle, per the GNC-published Nutrition Facts label:

• Calories: 100
• Total Fat: 0g (0% DV)
• Saturated Fat: 0g (0% DV)
• Trans Fat: 0g
• Total Carbohydrate: 0g (0% DV)
• Dietary Fiber: 0g (0% DV)
• Total Sugars: 0g
• Added Sugars: 0g (the label calls out "ZERO added Sugars" specifically)
• Protein: 23g (46% DV)

That's a lot of protein packed into a shot glass-sized serving, and it's the entire reason the product exists. There's no meaningful carb or fat story here, and the panel doesn't show usable amounts of cholesterol, sodium, vitamin D, calcium, iron, or potassium either, so there's nothing else on it worth dwelling on.

VKTRY Protein Shot Ingredients

Here's where things get a little messier than the marketing copy suggests. The GNC-published Nutrition Facts panel doesn't include an ingredient statement, but GNC's own product page for the shot lists a separate ingredient statement that names beta-lactoglobulin. VKTRY's own product pages list a fuller panel that includes both whey protein isolate (beta-lactoglobulin) and bovine collagen peptides. The two retail sources agree on beta-lactoglobulin as a headline protein source, but GNC's listed ingredients don't mention collagen the way VKTRY's own site does. Until the physical label settles the question, treat the collagen details below as VKTRY's own account of its formula rather than a confirmed match across every listing.

• Whey Protein Isolate (Beta-Lactoglobulin)

  The primary protein source is a whey protein isolate built around beta-lactoglobulin, marketed under the Lacprodan BLG name. Beta-lactoglobulin is the dominant whey fraction in cow's milk, and VKTRY leans on it specifically rather than a generic whey isolate blend. The brand's own comparisons claim the formula delivers 45% more leucine, 40% more BCAAs, and 26% more EAAs than a standard whey protein, and frames BLG as absorbing faster than typical whey isolate. Those are brand-stated comparisons rather than independently verified numbers, but the underlying idea (a whey source selected for its amino acid density rather than just being cheap to source) tracks with why a company would bother naming a specific whey fraction on a label instead of just writing "whey protein isolate" and moving on. Beta-lactoglobulin is also the one protein ingredient that shows up on both VKTRY's own product page and GNC's listed ingredient statement, which makes it the most consistently confirmed part of the formula. VKTRY doesn't break out a separate milligram dose for this ingredient. The bottle's only disclosed protein number is the 23g total per serving, and VKTRY's own materials don't specify how much of that comes from whey versus collagen.

• Bovine Collagen Peptides

  

  The second protein source, according to VKTRY's own product pages, is bovine collagen peptides, though this is where the brand's public materials get harder to pin down. GNC's listed ingredient statement for the product doesn't include collagen at all, so this ingredient currently rests on VKTRY's direct-to-consumer site rather than a confirmed match across every retail listing. Different pages from the brand also describe the collagen blend using slightly different type numbers, so it's not entirely clear from public materials alone whether the shot is built on one specific collagen type combination or another. What's consistent across VKTRY's messaging is the claim that the collagen fraction supports joint and connective tissue health alongside skin health, benefits generally associated with collagen peptides as a category. Collagen isn't a complete protein on its own since it's missing tryptophan, so pairing it with a leucine-rich whey isolate rather than using it as the sole protein source would be a reasonable formulation choice if VKTRY's account of the blend is accurate. As with the whey fraction, no separate per-serving dose is disclosed for collagen, and VKTRY's materials don't confirm how it factors into the label's 23g protein total.

• Other Ingredients

  

  VKTRY's own product pages list a fuller ingredient panel beyond the two proteins. Whether this exact list matches what's physically printed on the GNC-sold bottle isn't something we can confirm from the available label evidence, but here's what VKTRY's direct website lists:

  • Filtered Water - the liquid base that turns a protein powder concept into a ready-to-drink shot format.
  • Phosphoric Acid - an acidulant VKTRY's site lists for tartness and pH stability in the finished liquid.
  • Natural Flavors - the flavor system behind each of VKTRY's four varieties.
  • Malic Acid - another acid commonly used alongside phosphoric acid to round out tartness in fruit-flavored beverages.
  • Sucralose - the zero-calorie sweetener VKTRY's site lists behind the "0 Sugar" claim on every bottle.
  • Potassium Sorbate - a common preservative used to extend shelf stability in ready-to-drink formats.
  • Sodium Benzoate - a second preservative frequently paired with potassium sorbate for the same shelf-stability purpose.

  The product also carries a milk allergen warning and is made in a facility that also processes shellfish, tree nuts, peanuts, wheat, and soy, so cross-contact is a real consideration if you're managing any of those allergies closely.

Flavors Available

VKTRY currently sells four flavors: Citrus Edge, Berry Strike, Melon Rush, and Apple Surge. One flavor's box art even carries an "Official Protein of X Games" callout, which fits the brand's broader athlete-first positioning.

• Apple Surge (6 Shots: $19.99)
• Berry Strike (6 Shots: $19.99)
• Citrus Edge (6 Shots: $19.99)
• Melon Rush (6 Shots: $19.99)

Who It's For

• Anyone who skips their protein goal because shaking a bottle feels like a chore: the entire pitch is speed. VKTRY's own comparison chart puts the shot at 5 seconds versus roughly 90 seconds for a shake and 3 minutes for a bar, framed by the brand as illustrative rather than a lab-measured benchmark.
• Athletes managing lactose sensitivity or watching added sugar: the Citrus Edge box specifically calls out "lactose free" alongside the zero-sugar claim, which matters if standard whey concentrate products have caused issues in the past.

A Fast Protein Play Riding on a Real Sports-Nutrition Track Record

VKTRY Protein Shot isn't reinventing protein chemistry. It's a fast-format take on protein, betting that convenience wins over the shaker cup crowd. The 23g protein number and zero-sugar claim both check out against the verified Nutrition Facts panel, but the ingredient story still needs tightening: VKTRY's own site describes a whey-and-collagen blend, while GNC's listed ingredients confirm the whey fraction without mentioning collagen. If you want fast protein without cleanup, this fills that gap. If you need the ingredient panel nailed down to the gram before you buy, wait for VKTRY's own materials and GNC's listing to match up.