Bevlab.us Is Live: Daily Videos Built the Spark, Now the Site Brings the Heat
After months of daily content and viral growth, Bevlab.us is officially live with beverage news, reviews, and education.
Bevlab.us is officially live.
If you’ve been following @bevlabmedia on TikTok, Instagram, or YouTube, you already know we didn’t wait for a website to start working. We started posting daily on April 16, 2025, and the momentum has been real.
We’re now pushing toward 10,000 followers, multiple TikToks have gone viral, and one has cleared 2.5 million views.
Where It Started
Cody and Ben were on the front lines early, and we documented the grind in this Short:
It took some time, but this was just the start of a whole new way of bringing educational media to the masses.
Team Bevlab
Bevlab is built by Team PricePlow:
- Cody Fernley: Most videos + podcast co-host
- Ben Kane: Videos + podcast co-host
- Mike Roberto: Founder, editor, and technical lead
- Spencer Lynn: Operations and cleanup
We also have contributors including Kaitlyn, Victoria, and Cameron.
Mike, Ben, Spencer, and Cody break down the past and future in PricePlow Podcast Episode #200. That episode marks a bigger shift: PricePlow is becoming a platform, and Bevlab is one core segment of it.
What the Website Adds
Video stays fun. That part isn’t changing.
But the site lets us go deeper. Bevlab.us will focus on:
- New flavors and product drops
- Emerging trends and categories
- Functional beverage and energy drink coverage (our "Enny" lane)
- Occasional educational deep-dives
In short: playful social content plus sharper written coverage.
The Podcast Is Going Bigger
The Bevlab Podcast is sponsored by Cognizin® Citicoline, and we’re aiming for serious guests.
Our first guest, Dan Lourenço, made his first major podcast appearance after GHOST Lifestyle sold to Keurig Dr Pepper for $1.6 billion. That’s the level we’re targeting, and yes, we’re pushing for in-real-life episodes too.
What We’re Building Toward
We plan to stay alcohol-free. Zero-proof may show up now and then, but the center of this brand is functional beverages and energy drinks.
As part of PricePlow, we’ll also keep supporting the dietary supplement industry, especially when beverage-stable functional ingredients can cross into drinks.
This launch is step one. Long term, we’re building toward collaborative product launches, and maybe one of our own.
If you’re here early, good. You’re seeing the foundation go in. Now crack an Enny, because we've got work to do.
