Proda

Proda is a Los Angeles beverage brand making protein soda: canned, carbonated soft drinks with 10g of whey protein isolate, zero sugar, and no caffeine. Suja Juice co-founder Jeff Church and actor Matthew Postlethwaite, best known for Peaky Blinders, founded the company and run it as co-CEOs.

The pitch is everyday protein, not gym protein. Proda's flavors lean on soda-fountain nostalgia, with picks like Shirley Temple, Root Beer, Classic Orange, and Cherry Lime, all sweetened with stevia and monk fruit.

Proda launched nationwide at Sprouts Farmers Market in April 2026 and also sells online. In October 2026, Justin Timberlake, Jessica Biel, and Barry's executive chairman Joey Gonzalez joined the company as investors as Proda pushes toward club stores and mainstream grocery.