Alani Nu Brings Back Witch's Brew for Fall
Alani Nu is Basically Carrying Celsius Holdings lately. Will this keep Q3 numbers up?
Alani Nu Energy Drink Witch's Brew is back for its 2026 run, and if the reviews are any indication, this is the one flavor the brand's fans wait all year for. The green apple and caramel Enny has become an annual event inside Alani Nu's lineup, the kind of limited drop that reliably sells out and gets requested on repeat in the brand's own review section. It's built on the same Alani Nu Energy Drink platform that's carried the brand to the top of the energy category, just dressed up for fall.
The timing matters beyond the flavor calendar. Celsius Holdings' Q2 2026 earnings showed Alani Nu retail sales up 55.7% year over year, with the brand pulling in roughly $364.4 million in quarterly revenue and closing in on an 8.7% dollar share of the U.S. RTD energy category, just behind CELSIUS's 9.5%. CELSIUS brand revenue actually dropped 11.7% over the same period. Alani Nu is doing a lot of the heavy lifting for the portfolio right now, and a flavor with this kind of built-in fan base is exactly the type of launch that keeps that momentum going into the back half of the year.
Formula-wise, Witch's Brew isn't reinventing anything. It runs on the same core Alani Nu build: 200mg caffeine, 0g sugar, and the brand's usual B-vitamin stack. The details worth knowing are below.
Watch Related Videos
Bevlab VideosWitch's Brew: Green Apple Meets Caramel
The flavor pitch hasn't changed since Witch's Brew first showed up: a tart green apple upfront with a caramel finish underneath. Alani Nu's own product page leans into the seasonal framing hard, calling it a can that "conjures" energy for fall, and the brand's review section backs up the flavor's staying power. It's described repeatedly as a top pick against the rest of Alani Nu's catalog, with fans specifically calling out the sweet-and-sour balance and asking the brand to bring it back permanently every year it disappears.
It comes packaged as a 12-can case, and Alani Nu markets it as a limited-edition run rather than a permanent lineup addition. That scarcity is part of why it moves the way it does. If last year's pattern holds, expect this one to move fast once it's live at retail.
Quick Formula Check
Witch's Brew uses the same active ingredient lineup as the standard Alani Nu Energy Drink, with a few nutrition numbers shifted slightly, most likely tied to this flavor's sweetener blend. The can lists 15 calories and 5g total carbohydrate (including 1g sugar alcohol from erythritol) and 180mg sodium, compared to the flagship can's 10 calories, 3g carbs, and no listed sodium. Sugar stays at 0g either way. For the full ingredient-by-ingredient breakdown of what each active does, the Alani Nu Energy Drink article covers it in depth.
- Caffeine (200mg) - The same dose Alani Nu has used since launch, with guarana seed extract contributing toward that total rather than adding extra caffeine on top.
- L-Theanine - Undisclosed dose, but it appears ahead of caffeine on the ingredient list, which points to a meaningful amount aimed at smoothing out the caffeine hit.
- Taurine - Listed early in the ingredient panel, supporting the formula's broader energy and hydration profile.
- Panax Ginseng Root Extract - An adaptogen included for its mental clarity and mild anti-fatigue reputation, dose not disclosed.
- L-Carnitine L-Tartrate - A nod to the brand's fitness-minded audience, supporting fat metabolism at a supporting-cast dose.
- Inositol - A less common addition that ties into Alani Nu's broader mood and hormonal wellness positioning.
- Glucuronolactone - A legacy energy drink ingredient that rounds out the formula's full-stack effect alongside caffeine and taurine.
- Vitamins and minerals - Niacin (16.8mg), Vitamin B6 (1.8mg), Vitamin B12 (2.5mcg), Biotin (30mcg), and Pantothenic Acid (5.3mg), each dosed to the same 100-110% DV range as the core lineup.
- Other ingredients - Carbonated water, citric acid, natural flavors, erythritol, sodium citrate, sucralose, acesulfame potassium, potassium sorbate, sodium benzoate, and salt handle the base, sweetness, and shelf stability.
Where Witch's Brew Fits in the Lineup
- Witch's Brew (12 Cans: $23.90)
- Blue Slush (12 Cans: $29.99)
- Breezeberry (12 Cans: $29.99)
- Cherry Bomb (12 Cans: $35.98)
- Cherry Slush (12 Cans: $29.99)
- Cherry Twist (24 Cans: $52.17)
- Cosmic Stardust (12 Cans: $34.45)
- Cotton Candy (12 Cans: $29.99)
- Dream Float (12 Cans: $29.99)
- Hawaiian Shaved Ice (12 Cans: $29.99)
- Juicy Peach (12 Cans: $29.99)
- Lime Slush (12 Cans: $38.50)
- Mimosa (1 Can: $2.67)
- Orange Kiss (12 Cans: $29.99)
- Pink Slush (12 Cans: $28.84)
- Pumpkin Cream (12 Cans: $39.99)
- Purple Cotton Candy (12 Cans: $22.99)
- Sherbet Swirl (12 Cans: $29.99)
- Strawberry Sunrise (12 Cans: $29.99)
- Variety Pack (12 Cans: $17.98)
- Watermelon Wave (12 Cans: $29.99)
- Winter Wonderland (Berry Coconut) (12 Cans: $34.99)
Witch's Brew slots in as Alani Nu's marquee limited-time flavor, distinct from the standing lineup of slushes and fruit-forward cans that make up the year-round catalog. It's less a flavor experiment and more a proven seasonal anchor at this point, one the brand can lean on every fall while it keeps testing new permanent additions elsewhere.
Where to Get Witch's Brew
Witch's Brew is available as a 12-can case, with subscription ordering offered directly through Alani Nu alongside standard retail listings. This one's for the fans who've been asking for it back every year since it first dropped, and for anyone curious why a green apple and caramel Enny has this much of a following. Given how quickly past runs have sold out, don't wait too long once it's live. Check the PricePlow-powered links on this page for current availability.
More Related Videos
Bevlab Videos
