Bum Energy Energy Drink — Peaches and Honey by Ella Langley
Bum Energy introduces Peaches and Honey by country music star Ella Langley.
Peaches and Honey by Ella Langley just landed as the newest flavor in the Bum Energy Drink lineup, and it's the brand's first-ever collaboration with a musician. Bum Energy has built its roster around athletes since day one, with six-time Mr. Olympia Classic Physique champion Chris Bumstead as the face of the brand. Bringing in a country artist for a flavor drop is a new lane for the company.
Ella Langley has become one of the fastest-rising names in country music, known for hits like "You Look Like You Love Me" with Riley Green and her chart-topping run with "Choosin' Texas." She's built a following that skews younger and more social-first than a lot of legacy country acts, which makes her a logical partner for a beverage brand looking to reach beyond the gym crowd.
The core formula behind this can is the same one covered in Bevlab's Bum Energy Drink breakdown, which digs into the brand's lower-caffeine, nootropic-forward approach in more depth.
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Bum Energy's roster to date has leaned entirely on strength sports and fitness personalities, with Bumstead's name and physique front and center on the can. Pairing with Langley signals the brand is looking to widen its lane beyond the gym audience that's carried it so far. It's a logical move. Country music's fanbase overlaps heavily with the casual energy drink buyer, and Langley's profile, especially her traction on social platforms, gives Bum Energy a different kind of reach than another athlete partnership would.
Whether this becomes a recurring format for Bum Energy or stays a one-off is worth watching. Musician collaborations have become a familiar playbook across the energy drink category, and this is Bum Energy's first entry into that space.
Peaches and Honey: The Flavor Duo
Langley announced the flavor herself on Instagram, writing: "It's here!! Meet my new BUM Energy flavor, Peaches & Honey. Order exclusively online through the link in bio while supplies last or find it at retailers nationwide starting 9/1!"
The name lays out the flavor duo directly: ripe peach paired with honey sweetness, a combination that leans more into Southern comfort-food territory than the citrus and berry flavors that dominate most energy drink lineups. It's a fitting pairing for a country artist's namesake can, and it gives Bum Energy a flavor profile it hasn't run with before.
For now, Peaches and Honey by Ella Langley is a direct-to-consumer release. Langley's own post frames it as available online while supplies last, with a wider retail rollout planned for September 1. That two-stage launch, online-first before hitting shelves nationwide, is a common way brands build early buzz around a limited drop before scaling distribution.
Quick Formula Check
Nothing in the announcement or packaging suggests a formula change here. Peaches and Honey by Ella Langley appears to run on the same core formula as the rest of the Bum Energy Drink lineup, just with a new flavor on top. For the full ingredient breakdown and the science behind the formula, the Bum Energy Drink article covers it in depth.
- Natural Caffeine (from Coffee Bean) (112mg) - a moderate dose built for smooth, sustained energy rather than a hard jolt, well below the 200-300mg range common in the category.
- Cognizin (Citicoline) (250mg) - the branded, clinically studied nootropic that gives this formula its "more focus" angle, dosed at the same level shown in research to support attention.
- Vitamins and minerals - the formula doesn't lean on a heavy micronutrient stack, keeping the label focused on its two headline actives.
- Other ingredients - carbonated water, citric and malic acid for tartness, natural flavors for the peach and honey profile, sucralose for the zero-sugar sweetness, and standard preservatives (benzoic acid and potassium sorbate) to keep the can shelf-stable.
All BUM Energy Flavors
- Peaches and Honey by Ella Langley (12 Cans: $29.99)
- Baja Skatt (1 Can: $2.99)
- Blue Snow Cone (12 Cans: $23.28)
- Blueberry Lemonade (12 Cans: $29.99)
- Champion Mentality (Citrusy Grapefruit) (1 Can: $3.32)
- Cherry Frost (12 Cans: $29.99)
- Citrus Burst (1 Can: $3.32)
- Cola (12 Cans: $23.28)
- Cream Soda (12 Cans: $29.99)
- Dr. Bum (12 Cans: $29.99)
- Grape (12 Cans: $29.99)
- Hard To Kill (12 Cans: $25.50)
- Hard to Kill (Strawberry Lemonade) (12 Cans: $29.99)
- Iced Tea Lemonade (12 Cans: $29.99)
- Orange Sunrise (1 Can: $3.32)
- Pina Colada (12 Cans: $29.99)
- Pink Lemonade (12 Cans: $29.99)
- Razzberry Rage (12 Cans: $25.50)
- Root Beer (12 Cans: $23.28)
- Strawberry Kiwi (12 Cans: $25.50)
- Watermelon (12 Cans: $23.28)
Where to Get Peaches and Honey by Ella Langley
Right now, Peaches and Honey by Ella Langley is a direct-to-consumer release, sold online while supplies last ahead of the announced September 1 nationwide retail launch. Fans of Langley or anyone curious about Bum Energy's lower-caffeine, focus-first approach have a reason to grab this one early, since limited online drops like this tend to move fast.
