Cam Skattebo Gets His Own Enny: Bum Energy Drops Baja Skatt
Bum Energy just teamed up with Cam Skattebo for a new can called Baja Skatt, adding a bold new flavor to the Bum Energy Drink.
Bum Energy just teamed up with Cam Skattebo for a new can called Baja Skatt, adding a bold new flavor to the Bum Energy Drink lineup. The collaboration pairs the brand's signature low-caffeine, high-focus formula with a name built for the Skattebo fanbase.
Skattebo is the New York Giants' No. 44 running back, a former Arizona State star who finished fifth in 2024 Heisman voting and has quickly become a fan favorite for his loud, high-energy personality.
Bum Energy has built its identity around a simple pitch: less caffeine, more focus, zero sugar. Baja Skatt keeps that positioning intact while giving the brand a fresh face and a flavor angle that stands out on shelf.
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The name Baja Skatt is doing a lot of work on this can. Multiple early reviewers have compared the taste to Mountain Dew Baja Blast, the tropical lime flavor that's become shorthand for a certain kind of nostalgic, punchy soda profile. Bum hasn't spelled out an official tasting note, so treat that comparison as community chatter rather than a brand claim, but it's a useful signal for what to expect if you're deciding whether to grab a can.
The collaboration angle is the real story here. BUM's own retailer materials label this drop "BUM Energy x Cam Skattebo," tying the flavor directly to the athlete's growing brand presence. That kind of athlete-fronted flavor drop is common in the energy category, but it's a notable move for a brand that's mostly let its formula do the talking up to this point.
Baja Skatt is showing up at GNC and through Raw Nutrition's own store locator, alongside listings at retailers like Natural Body. Whether it's a limited run tied to the collaboration or a lineup addition that sticks around remains to be seen. Check the retailer links above for current stock.
Quick Formula Check
Nothing about Baja Skatt's ingredient panel suggests a formula change. This flavor appears to run on the same core Bum Energy Drink formula covered in the full Bum Energy Drink breakdown, just with a new flavor system on top.
- Natural Caffeine (from Coffee Bean) (112mg) - The same moderate dose Bum Energy is built around. It's calibrated for smooth, sustained mental energy rather than a hard jolt, sitting well below the 200-300mg range you'll see on most competing cans.
- Cognizin (Citicoline) (250mg) - The clinically studied nootropic that's the other half of the brand's "more focus" pitch. This dose matches what's been used in published attention research, not a token sprinkle.
- Other ingredients - Carbonated water for the base, citric and malic acid for the tart backbone, natural flavors for the Baja Skatt taste profile, sucralose to keep it at zero sugar, and benzoic acid with potassium sorbate as standard preservatives.
For the full breakdown on why the 112mg caffeine and 250mg Cognizin combination is a considered choice rather than an afterthought, the Bum Energy Drink product explainer covers the research behind both ingredients.
Flavor Lineup and Availability
Baja Skatt joins Bum Energy's existing flavor lineup as another collaborator-led flavor, following prior athlete-driven drops like the Tren Twins' Razzberry Rage. It's a smart move for a brand whose main differentiator up to now has been what's not in the can (excess caffeine, added sugar) rather than a flashy release cycle.
- Baja Skatt (12 Cans: $94.66)
- Blue Snow Cone (12 Cans: $23.28)
- Blueberry Lemonade (12 Cans: $29.99)
- Champion Mentality (Citrusy Grapefruit) (1 Can: $3.32)
- Cherry Frost (12 Cans: $29.99)
- Citrus Burst (1 Can: $3.32)
- Cola (12 Cans: $29.99)
- Cream Soda (12 Cans: $29.99)
- Dr. Bum (12 Cans: $29.99)
- Grape (12 Cans: $29.99)
- Hard To Kill (12 Cans: $25.50)
- Hard to Kill (Strawberry Lemonade) (12 Cans: $29.99)
- Iced Tea Lemonade (12 Cans: $29.99)
- Lychee Martini (12 Cans: $29.99)
- Orange Sunrise (1 Can: $3.32)
- Peach Mango (1 Can: $3.00)
- Peaches and Honey (by Ella Langley) (12 Cans: $23.75)
- Pina Colada (12 Cans: $29.99)
- Pink Lemonade (12 Cans: $23.88)
- Razzberry Rage (12 Cans: $29.99)
- Root Beer (12 Cans: $23.28)
- Strawberry Kiwi (12 Cans: $29.99)
- Variety Pack (12 Cans: $43.67)
- Watermelon (12 Cans: $23.28)
Where to Get Baja Skatt
Baja Skatt is rolling out through GNC, Raw Nutrition's own site, and retailers like Natural Body, with the brand's store locator pointing shoppers to nearby stock. If you're already a Bum Energy regular, this is a low-risk flavor to try since the formula underneath hasn't moved. If you're new to the brand and curious about the Baja Blast comparisons, this is as good an entry point as any.
