C4 Performance Energy Drops Twister Pineapple in Europe

C4 Energy just landed its most on-the-nose collaboration yet in the UK, and it's not a candy brand or a charity tie-in this time. It's ice cream.

Nutrabolt's Cellucor has partnered with Twister, the spiral-shaped ice pop from The Magnum Ice Cream Company, to launch C4 Energy Twister Pineapple. The can carries the official Twister trademark and translates the lolly's flavor profile of strawberry, lime, and pineapple into a 500ml energy drink.

A Different Kind of C4 Crossover

C4 has built a habit of localizing its collaborations rather than running the same flavor playbook globally. In the UK and elsewhere in Europe, the brand has previously partnered with Millions candy and REORG, the charity supporting military veterans and blue light workers. Twister Pineapple continues that pattern of European-specific tie-ins that don't necessarily show up on US shelves.

Pairing an energy drink with an ice cream brand is an unusual move for the category, but it fits the growing trend of RTD energy brands chasing nostalgic, dessert-inspired flavors instead of the usual fruit-punch and citrus territory.

What's On the Can

Twister Pineapple sticks to the same nutritional shell as the rest of the C4 Energy RTD lineup in the UK:

• 500ml can
• Zero sugars
• 160mg caffeine per can (32mg per 100ml)
• Vegan friendly
• Distributed by Cellucor EU / Nutrabolt Distribution

The back of the can leans into the Twister branding directly, describing the flavor as a strawberry, lime, and pineapple ice cream taste rather than a straightforward pineapple soda profile. That's a more layered flavor than most single-note tropical Ennies on shelf, and it's clearly built to cash in on Twister's ice cream and lolly heritage rather than compete as a generic pineapple option.

Availability

Twister Pineapple has started showing up at UK retailers carrying the C4 Energy RTD range. As with C4's other regional collaborations, expect it to be a UK and European exclusive rather than a US release, at least for now.

If you want the full rundown on the standard C4 Energy formula and its 2026 update, check out our C4 Energy product page.