Celsius Energy+ Hydration Is Coming: 200mg Caffeine with Electrolytes

Celsius spent much of 2026 trimming its shelf set, and on its second-quarter call the company admitted those SKU cuts went too deep. Now we're seeing what comes next. Celsius Energy+ Hydration is a non-carbonated 16oz energy drink that pairs the brand's full 200mg caffeine dose with 670mg of electrolytes. It's the first genuinely new line Celsius has introduced since those cuts.

You can't buy it yet, though. Celsius previewed the drink at the 2026 NACS Show in Las Vegas, and the retail rollout won't start until early 2027. Convenience stores are the main focus. For now, it's a trade-show can and a launch plan, not something you'll find in a cooler.

What's in the Can

Energy is still the main event. The 200mg of caffeine matches the flagship Celsius Energy Drink, so energy drinkers won't lose any caffeine in exchange for the electrolytes.

Here's how the hydration side breaks down:

• 670mg total electrolytes
• 470mg potassium
• 150mg sodium
• 50mg magnesium

Each can also has a B vitamin blend, zero sugar, and 10 calories. Full nutrition details and the ingredient list weren't available yet, and we'll update this page once the drink hits shelves.

Reading the Electrolyte Number

The 670mg figure looks big on the front of a can, but about 70% of it is potassium. This is incredible because most mainstream consumers are short on potassium most often, but it gets neglected in too many beverages. The 150mg of sodium is modest next to classic sports drinks, which are built around sodium because it's the main electrolyte you lose in sweat. That doesn't make the formula bad. It just tells you what kind of drink this is.

This looks better suited to all-day sipping than to replacing a sodium-heavy sports drink after a long, sweaty session. That fits how Celsius is pitching it. The brand cites its own consumer study, which says 91% of consumers find energy with hydration benefits appealing. Take that as brand marketing, since companies rarely publish surveys that argue against their own launches.

The potassium to sodium ratio truly is something to celebrate here.

A Sports Drink Sip

Celsius is launching with four fruit flavors: Fruit Punch, Orange, Lemon Lime, and a blue raspberry-style flavor. The company says they're designed to drink more like a sports drink, with lighter flavor intensity than its usual energy lineup. Along with the lack of carbonation, that lighter flavor is what makes this line feel different. The formula itself is mostly familiar Celsius.

"Consumers aren't thinking about hydration only before or after a workout anymore. It has become part of how they approach their entire day," Celsius chief brand officer Kyle Watson said in the announcement. "We saw consumers moving between energy, hydration and functional beverages and wanted to create something that brought those needs together."

Why Convenience Comes First

Celsius is pitching retailers on a product that sits in the energy set while also reaching hydration shoppers, which could bring more buyers to a single facing. Single-serve 16oz cans sell well in convenience stores, and the NACS preview was aimed squarely at c-store buyers. Celsius also showed redesigned Rockstar cans at the same event.

The timing: After admitting it cut too much, Celsius needs new reasons for retailers to give it space, and a hybrid that doesn't compete head-on with its sparkling cans is an easier sell than another flavor extension.

Combining a full 200mg dose with an easygoing sports drink sip is a smart way for Celsius to win back cooler space. We fully encourage more potassium in mainstream products, so this is a win. We'll judge it when it actually arrives in 2027.