KDP's 2027 Energy Slate: GHOST 7UP Stays, C4 Cocoa Loco, New Bloom

Keurig Dr Pepper's 2027 pipeline makes GHOST x 7UP and A&W permanent and adds new GHOST, Bloom and C4 flavors plus 8.4oz mini cans.

KDP's 2027 Energy Slate: GHOST 7UP Stays, C4 Cocoa Loco, New Bloom

Keurig Dr Pepper used its October 5, 2026 preview ahead of the NACS Show to show what its energy push puts in your cooler next year. The headline number: more than 25 new energy items in 2027, split across permanent additions, limited runs, collabs, and new formats.[1] The biggest GHOST news is that GHOST Energy x 7UP and GHOST Energy x A&W are no longer limited drops. Both become permanent offerings in 2027.[1]

Ghost Energy 7up Lemon Lime Featured

When we called GHOST Energy x 7UP Lemon Lime Is Now Official the clearest look at what the acquisition looks like in a can, this is where that was heading. KDP owns GHOST, and it owns 7UP and A&W. Now those soda-fountain collabs get a permanent spot in the cooler. Partner brands Bloom and C4 get their own nostalgia drops too, from ice cream truck treats to chocolate cereal.

If you're new to the lineup, GHOST Energy is a 16oz zero-sugar can with 200mg natural caffeine and a nootropic stack. Bloom Sparkling Energy is a 12oz slim can built around 180mg natural caffeine and gut-health extras. C4 Energy is Nutrabolt's 200mg performance can.

Buy GHOST Energy Drink at Amazon

25+ Energy Items for 2027

W Root Beer Flavor Comes Ghost Energy Limited Time Featured Brand

KDP says innovation and limited-time offerings drove nearly three-quarters of energy category growth, which explains why the 2027 list leans so hard on flavor.[1] Chief Customer Officer Jeff Tabor called beverages "one of the strongest drivers of traffic and basket growth for convenience retailers."[1] The energy side already has momentum. KDP's energy portfolio crossed 9% U.S. market share in Q2, as we covered in GHOST and Bloom Carry KDP's Q2 as C4's Packaging Refresh Already Pays Off.

GHOST Locks In the Soda Collabs

KDP says GHOST is now a $1 billion brand at retail.[1] Here's what the brand has lined up:

Ghost Energy A W Root Beer Can
  • 7UP and A&W go permanent - Both collabs become permanent offerings in 2027, following what KDP calls the popularity and strong retail performance of their 2026 limited-time runs.[1] Catch up on the root beer drop in GHOST Energy x A&W Root Beer: A Limited-Time Flavor Drop.
  • GHOST Energy Sour Strips Appleberry - A sweet-and-sour blend of green apple and strawberry that goes nationwide in January 2027.[1] We covered the flavor in The 2026 Ghost Energy Sour Strips Collab Comes in New Appleberry Flavor.
  • GHOST Energy Blueberry Cream - A limited-time flavor that pairs tangy blueberry with sweet, creamy vanilla for a yogurt-inspired taste. KDP calls it a first-to-market flavor requested by consumers.[1] KDP hasn't given it a release month yet.

Root beer and lemon-lime earning permanent spots means KDP's soda catalog now feeds GHOST flavors on a regular basis, and the retail numbers backed that up.

Bloom Heads to the Ice Cream Truck

Bloom Energy is rolling out a three-flavor lineup inspired by childhood treats:[1]

  • Strawberry Shortie - Strawberry and vanilla cream swirls modeled on a classic ice cream truck treat, available beginning in October 2026.[1]
  • Cotton Candy - A take on blue cotton candy, arriving in January 2027.[1]
  • Lemon Freezie - A frozen lemonade riff, also arriving in January 2027.[1]

That means Strawberry Shortie is the one you can hunt down this month.

C4 Pulls Off a Breakfast Heist

C4 Energy New Formula 2026

C4 Energy is expanding its zero-sugar Cereal's Most Wanted lineup in January 2027 on two fronts:[1]

  • Cocoa Loco - A chocolate flavor inspired by chocolate hoop cereal, with a dash of marshmallow sweetness. It comes in 16oz cans with 200mg caffeine, CarnoSyn, and zero sugar.
  • 8.4oz mini cans - Cereal Killer, Jacked Apple Crunch, and Buzzin' Honey O's each get a new mini can format.[1]

KDP hasn't shared the caffeine content of the mini cans yet. Still, a smaller can of a dessert-style cereal flavor makes sense for drinkers who don't want 16oz of it.

On the soda side, KDP also announced Dr Pepper Ice Cream Float and 7UP Miami Vice for 2027, but the energy slate is where most of the new items are.[1]

The Quick Breakdown

Here's what you get when you crack an Enny from each brand. The product pages linked below go deeper on every ingredient.

GHOST Energy

Full breakdown on the GHOST Energy Drink page.

Kdp 2027 Energy Slate Featured Brand Story
  • 200mg natural caffeine - From coffee bean, with the same dose in every flavor, including 7UP and A&W.
  • Carnipure L-Carnitine L-Tartrate (1,000mg) - A full gram of carnitine, which most energy drinks skip entirely.
  • Alpha-GPC (150mg) and NeuroFactor (100mg) - The focus side of the formula: a choline source plus a coffee fruit extract.
  • Taurine (1,000mg) and AstraGin (25mg) - A staple amino acid plus an absorption-support extract.
  • Vitamins - 100% DV of vitamin C, niacin, vitamin B6, and vitamin B12.
  • Other ingredients - Zero sugar and 5 calories, sweetened with sucralose and acesulfame potassium, with citric and tartaric acids plus sodium benzoate and potassium sorbate.

Bloom Sparkling Energy

Full breakdown on the Bloom Sparkling Energy Drink page.

Bloom Sparkling Energy Shirley Temple Benefits
  • 180mg natural caffeine - From green coffee bean extract, in a 12oz (355mL) slim can.
  • L-theanine, taurine, and Panax ginseng - Calm-focus and cognitive support. The label doesn't list doses for any of the three.
  • Apple cider vinegar, SunFiber, and Oligonol - Bloom's gut-health and polyphenol add-ons, with 1g total fiber per can.
  • B vitamins - Riboflavin 1.3mg (100% DV), niacin 8mg (50% DV), B6 1.7mg (100% DV), and B12 2.4mcg (100% DV).
  • Other ingredients - Zero sugar and 10 calories, with sucralose, natural flavors, citric acid, sodium citrate, and potassium benzoate.

C4 Energy

Full breakdown on the C4 Energy page.

C4 Energy Pink Lemonade Can And Label
  • 200mg caffeine anhydrous - Per 16oz can, the same as GHOST.
  • BetaPower betaine and CarnoSyn beta-alanine - The performance pair. Neither dose is listed, and the 2026 label reorder points to less beta-alanine than before.
  • Malic acid and sodium citrate - Tartness and buffering, with 55mg sodium per can.
  • Vitamin B12 (6mcg, 250% DV) - The only vitamin on the panel.
  • Other ingredients - Zero sugar and 5 calories, sweetened with sucralose and acesulfame potassium.

Flavor Lineup

7UP and A&W are now permanent members of the GHOST lineup, and Appleberry and Blueberry Cream join them as they roll out in 2027.

January Is the Big Month

Appleberry, Cotton Candy, Lemon Freezie, Cocoa Loco, and the C4 mini cans all land in January 2027, so that's when you'll see whether KDP's nostalgia-heavy pipeline moves cans the way the 2026 GHOST collabs did. Our bet is that it does, because the permanent 7UP and A&W cans already proved KDP's own soda brands sell as energy flavors.

Buy GHOST Energy Drink at Amazon

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References

  1. Keurig Dr Pepper. "Keurig Dr Pepper Reveals 2027 Beverage Innovation Ahead of NACS Show." Keurig Dr Pepper Newsroom, 2026. https://news.keurigdrpepper.com/2026-10-05-Keurig-Dr-Pepper-Reveals-2027-Beverage-Innovation-Ahead-of-NACS-Show
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