Bloom Nutrition

Bloom Nutrition is the wellness brand built around Mari Llewellyn's transformation story: greens, beauty, protein, hydration, energy, and now ready-to-drink functional beverages aimed at people who want the routine to taste good enough to repeat.

The brand's center of gravity is approachable wellness rather than hardcore sports nutrition. Bloom made its name with Greens & Superfoods, then expanded into protein, creatine, collagen, hydration, energy sticks, and canned drinks with the same flavor-first positioning. The company talks directly to a social-native audience, but the retail footprint is no longer niche: Bloom has moved into major national retailers and, after Nutrabolt invested in the brand, gained serious beverage infrastructure behind the scenes.

On Bevlab, Bloom matters because it is one of the clearer examples of the supplement-to-beverage crossover. Bloom Sparkling Energy took the brand into caffeinated cans with natural caffeine, L-theanine, and prebiotic fiber. Bloom Pop pushes the other direction: caffeine-free prebiotic soda built around lower sugar, natural sweeteners, and gut-health language. That gives Bloom two different RTD lanes, one for energy and one for soda replacement, both aimed at consumers who want something functional without feeling like they are drinking a supplement.

The brand can still lean cute and pastel, but the category play is practical: make functional beverages feel less clinical and more like something a normal person would actually keep in the fridge.