GHOST Energy x Bubblicious Original Is the Purest Version of This Collab Yet

GHOST Energy x Bubblicious Original is here for summer, and it might be the most straightforward version of this collab GHOST has ever done. No supporting flavor layered underneath. No candy-on-top angle. Just classic bubble gum, the kind Bubblicious built its name on, in a 16oz zero-sugar can. Every previous GHOST x Bubblicious release paired the gum base with something -- Strawberry Splash brought the berry, Cotton Candy added that airy sweetness. Original ditches the backup entirely.

For anyone new to GHOST Energy, this is GHOST's flagship zero-sugar energy drink: 200mg natural caffeine, a full nootropic stack, and a transparent label that tells you exactly what's in the can. The formula hasn't changed for this collab. What's new is purely the flavor, and if early reactions are any guide, it's one of the more surprising ones the brand has delivered this cycle.

Bubblicious Original: Classic Gum, Unexpected Execution

The can commits fully to the bit. Bright yellow background, hot pink bubble-gum graphics, the Bubblicious logo front and center. It's one of the louder cans GHOST has put out this summer, and the flavor direction matches the packaging energy.

Here's the thing, though: this doesn't taste like the pink bubble gum you might expect from the Bubblicious name. Early drinkers -- including our own reviewers -- say it reads much closer to one of those classic fruit-stick gums, the yellow-pack variety with that tropical-sweet, almost banana-adjacent chew. Think less "classic pink bubble gum" and more "corner store candy rack, circa 2003." It's a genuinely unexpected profile for the Bubblicious branding, and from what we're hearing, the execution is phenomenal. Nobody saw this one coming, and that's a good thing.

The Bubblicious license is held by Perfetti Van Melle, the same company that owns Airheads and Mentos, so GHOST is working with one of the bigger names in the candy world. This is a limited-time summer release, available at Kroger, Amazon, and specialty retailers while supplies last.

Quick Formula Check

The label on Bubblicious Original confirms this is the same core formula as every other GHOST Energy SKU -- no changes to the active stack. If you want the full breakdown on how each ingredient works, the GHOST Energy product article has the deep dive. Here's the practical snapshot:

• Natural Caffeine (from Coffee Bean) - 200mg -- blocks the signal that makes you feel tired and sharpens focus. The natural coffee-bean source keeps the dose cleaner and more predictable than most alternatives.
• Carnipure® L-Carnitine L-Tartrate - 1000mg -- a pharmaceutical-grade carnitine that helps shuttle fat into your mitochondria for fuel. At 1000mg, this is a meaningful dose for an RTD, and most energy drinks skip carnitine entirely.
• Taurine - 1000mg -- supports muscle function and endurance, and pairs well with caffeine for aerobic and anaerobic performance. Research points to a small-but-real edge when the two are combined.
• Alpha-GPC (Alpha-Glyceryl Phosphoryl Choline 50%) - 150mg -- feeds your brain the raw material it needs for focus and sharp cognition. GHOST uses this to back its "Epic Focus" positioning rather than relying on caffeine alone.
• NeuroFactor™ (Coffea arabica Whole Fruit Extract) - 100mg -- a branded coffee-cherry extract that research links to elevated BDNF, a protein involved in brain plasticity and learning. The 100mg dose matches what the studies used.
• AstraGin® - 25mg -- a patented absorption-support blend from Astragalus and Panax notoginseng. A supporting ingredient meant to improve bioavailability across the formula.
• Vitamins - 100% DV for Vitamin C, Niacin (B3), B6 (as Pyridoxal-5-Phosphate), and B12 (as Methylcobalamin). GHOST uses the active coenzyme forms of B6 and B12, which is a meaningful formulation detail.

• Other ingredients - Carbonated water, citric acid, natural and artificial flavor, sucralose, acesulfame potassium, sodium benzoate, and potassium sorbate. Zero sugar, zero artificial colors, vegan friendly, gluten free.

10 calories per can -- slightly up from the zero-calorie call-out you'll see on some GHOST cans -- but functionally the same formula throughout.

Bubblicious Collabs, Then and Now

Bubblicious Original joins a limited-edition run that has been one of the more consistent collabs in GHOST's portfolio. Strawberry Splash and Cotton Candy both leaned on a secondary flavor identity alongside the gum base. Original strips that away. For anyone who has tried previous versions of this collab, the flavor direction here is noticeably different -- closer to the fruit-gum end of the spectrum than classic pink bubble gum. The current full lineup is below.

• Bubblicious Original (Not in stock at any PricePlow partner stores)
• 'Merica Pop (12 Cans: $27.00)
• 7UP Lemon Lime (12 Cans: $27.00)
• Blue Raspberry (12 Cans: $29.99)
• Cherry Limeade (12 Cans: $29.99)
• Citrus (12 Cans: $29.99)
• Electric Limeade (12 Cans: $29.99)
• Faze Up (1 Can: $2.56)
• Grape-Cran (12 Cans: $28.50)
• Iced Tea Lemonade (1 Can: $3.00)
• Merica Pop (12 Cans: $29.76)
• Orange Cream (12 Cans: $29.76)
• Original OG (12 Cans: $29.76)
• Peaches (12 Cans: $29.76)
• Raspberry Cream (12 Cans: $29.99)
• Sour Patch Kids Blue Raspberry (12 Cans: $29.99)
• Sour Patch Kids Redberry (12 Cans: $32.85)
• Sour Pink Lemonade (12 Cans: $29.99)
• Sour Strips Rainbow (12 Cans: $35.48)
• Strawbango (12 Cans: $29.76)
• Tropical Mango (12 Cans: $34.46)
• Variety Pack (12 Cans: $28.50)
• WARHEADS Sour Green Apple (12 Cans: $29.99)
• WARHEADS Sour Watermelon (12 Cans: $29.99)
• WELCH'S Grape (12 Cans: $29.99)
• WELCH'S Grape-Cran (12 Cans: $29.99)

Where to Get It

GHOST Energy x Bubblicious Original is a limited-time summer release. National availability started June 11 at Kroger, Amazon, and specialty retailers. Stock will move -- limited-edition GHOST collabs historically don't stick around -- so check current availability via the links above.

This one is for anyone who already runs GHOST Energy as a daily driver and wants the most fun can of the summer, and for anyone new to the brand who wants a zero-sugar energy drink with an actual formula behind the label. The formula backs up the positioning, and the flavor is a genuine surprise. Worth grabbing before it's gone.