Grizzly Energy Drops Three New Flavors at The Vitamin Shoppe

Grizzly Energy Drink just added three new flavors at The Vitamin Shoppe: Blue Creamsicle, Mountain Buzz, and Cherry Cola. All three are available now in 12-can cases at their same standard price. That's a solid chunk of new shelf presence for a brand that's been steadily building its flavor lineup beyond its original six.

If you're new to the brand, Grizzly is a clean-label zero-sugar Enny built around the classic energy drink stack -- 160mg caffeine, a whopping 1.7g taurine, B vitamins, inositol, and glucuronolactone -- with no artificial colors or flavors. We broke down the full formula over here. The short version: it's a well-executed version of a proven formula, and Mountainberry Lemonade remains one of our favorite flavors in the category. These three new additions skew toward nostalgia plays, which is a smart lane for a brand still building name recognition.

The Three New Flavors

Blue Creamsicle is the most visually distinct of the three -- a cream-and-turquoise can with a roaring bear up front and popsicle illustrations near the bottom. The flavor concept is self-explanatory: think frozen creamsicle with a blue raspberry or berry twist. The can leans heavily on the contrast between the bright blue band and the cream background, and it looks good on shelf. This is the kind of flavor that pulls in people who don't normally reach for an energy drink, which is exactly what you want from a grocery or supplement retailer exclusive.

Mountain Buzz is the one we're most curious about. The can is cream with a green top band and citrus fruit imagery -- lime, lemon, and orange slices near the bottom. The flavor name combined with the citrus-forward visual direction reads like a citrus blend in the Mountain Dew territory, which is a crowded but dependable lane. Worth noting: Mountain Buzz carries 150mg sodium per can, well above the 30mg you'll find on the Blue Creamsicle and Cherry Cola cans. That's not necessarily a negative -- sodium in an energy drink can actually help with absorption and hydration -- but it's a noticeable difference if you're watching sodium intake. We also want to flag that Grizzly's Mountainberry Lemonade (a different flavor, and a great one) also leans mountain-themed, so they're clearly committed to the outdoors-and-altitude branding angle.

Cherry Cola is the most straightforward pitch: zero-sugar, 160mg caffeine, and the classic cherry-cola flavor profile. Cherry Cola is a proven format -- it's familiar, nostalgic, and easy to understand on first glance. For a brand trying to reach new buyers at a supplement retailer, it's a low-risk add that covers a demographic that's never going to reach for a tropical blend.

Quick Formula Check

All three flavors appear to run the same core formula as the rest of the Grizzly lineup. The full ingredient breakdown is in our Grizzly Energy product article, but here's what the Vitamin Shoppe pages show for these three:

One minor note before the bullets: these three flavors list phosphoric acid as the acidulant rather than the citric acid and sodium citrate mentioned in the standard formula breakdown. Phosphoric acid is the standard cola acidulant, so it makes obvious sense for Cherry Cola, and it works in citrus-forward and creamy flavor profiles too. It's a sharper, drier acid note than citric -- worth knowing if you're sensitive to that kind of thing.

• Caffeine (160mg) -- The can confirms 160mg, right in the middle of the mainstream energy drink category. Enough to block the tiredness signal in your brain and sharpen focus without getting into the jitter zone for most people.
• Taurine (1.7g) -- A massive clinically-backed dose (for both endurance and fat oxidation). Taurine smooths out the cardiovascular edge of caffeine and supports cleaner, steadier energy. The classic caffeine-plus-taurine pairing is what separates a well-formulated energy drink from one that just winds you up.
• Inositol -- Dose not disclosed. Contributes to the calm-focus feel rather than raw stimulation. Works with caffeine to keep things from feeling too edgy.
• D-Glucuronolactone -- Dose not disclosed. Part of the classic energy stack going back to the original Red Bull formula. Grizzly includes it, same as virtually every mainstream energy drink.
• B vitamins -- Niacin 24mg (150% DV), Vitamin B6 3mg (176% DV), Vitamin B12 13mcg (542% DV). Standard B-complex for energy metabolism support.
• Other ingredients -- Carbonated filtered water, natural flavors, sucralose, acesulfame potassium (zero-sugar sweetener blend), sodium benzoate (preservative), phosphoric acid (acidulant). No artificial colors or artificial flavors across all three.

Grizzly Energy Lineup

• Blue Creamsicle (12 Cans: $29.99)
• Cherry Cola (12 Cans: $29.99)
• Mountain Buzz (12 Cans: $29.99)

Where to Get Them

All three flavors are available now at The Vitamin Shoppe in 12-can cases. It's on the affordable end for a natural-flavors zero-sugar Enny in a supplement retail context.

If you're already a Grizzly drinker, Mountain Buzz and Blue Creamsicle are the most interesting additions here -- the citrus angle and the creamsicle concept both cover ground the existing lineup doesn't. Cherry Cola is a solid everyday pick for anyone who wants the formula without a fruit-forward profile. All three carry the same clean-label formula that makes Grizzly worth paying attention to.